One Liners
  •  The one-liner I used to get that $25,000 order from the elevator guy
  •  The one-liner that causes the other person to raise their eyebrows and go, “Really? Tell me more…”
  •  The one-liner for “What do you do?”
  •  The one-liner for “How do you make money?”
  •  And much more...

Russell Brunson, Founder of ClickFunnels

"I always struggled selling things, and after reading Chapter 2 in Kim’s orange book, I realized that I was using 'techno-babble' and actually scaring my prospects away.

Since changing that part of my presentation like she said, I've gone on to sell millions of dollars….Thanks, Kim!"
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